Online ad spending will total $117.6 billion in 2013. This is up 13% from 2012, when $104 billion was spent on online advertising.
According to the Statista's chart below, Google is leading advertiser when it comes to online ad spending since one-third of ad dollars spent online go to the search giant. Google is followed by Facebook, Yahoo and Microsoft which arethe largest destinations in terms of online ad spending.
The chart below shows the top 10 destinations for online advertising dollars and is based on eMarketer's data on online ad revenues.