While television advertising revenues are declining, spending on online advertising is growing steadily.

According to the advertisement agency Advertline, in 2013 during the period of January-July, spending on online ads increased by 67.8 percent compared with the same period last year. The agency says that in the second half of current year this figure could be increased even more.

Taking into consideration Advertline’s statistical data, during past seven months the peak rate of online ad spending was reported in April and then in July again.

As for the online advertisement by industries, according to Advertline, the banking sector remained most active over the past seven months and even increased spending on online advertising compared with the previous year. Advertline finds interesting that compared to last year, construction sector is quite active this time and spends more on internet advertising. According to the data of the agency, over the past seven months medical and pharmaceutical sector were also quite active, what was also noticeable trend since they did not tend to advertise online before.

It has to be underlined, that while spending on online advertising is growing advertising incomes of TV channels are declining. According to the research by Transparency International Georgia – during the period of February-May, 2013 private TV channels declared GEL21,751,009 income (93 percent of this amount stands for TV advertising revenues), what profits of about GEL4.3 million less than the same period last year.